What is key about your business?
- Unique service or product?
- Quality?
- New Service?
- Logo?
- Location?
What are the demographics of your customers?
- Singles?
- Young families?
- 18-35?
- 36-55?
- 55+?
- Retired?
Wording - 8 words are less
- Your Business Belongs Here
- splashy landing ahead
- Your Next Drive
- Eat, Drink, Repeat
Billboard Viewing Technique
1. Can you easily read the text/copy?
a. Are the letters large enough?
b. Are the font styles legible?
c. Is there enough color contrast?
2. Are the graphic elements large
enough and clear enough?
3. Is the design cluttered? Can you
read and view everything quickly?
