Why Billboards? They Work
The Reason for Outdoor Advertising: The American consumer has little time to hear that commercial on the radio, view the commercial on television or read the ad in the newspaper. The one advertisement that they are guaranteed to see is Outdoor Advertising. When they are driving, they are a captive audience for outdoor advertising.
Outdoor works 24/7, catches the eye of the traveling consumer in route to your location for a purchase. You can target your desired purchaser. It's a natural compliment to all other forms of advertising. Outdoor is ideal for entertainment, hotel, time-share, food, recreation, restaurants, and retail businesses. The ad is at the right place, at the right time without a competitor.
Demographics: 61% of travelers are between the ages of 25-54. How recent an ad is viewed has the most effect upon the viewer. 49% of viewers say they remember the ad. 77% of viewers make a purchase decision to buy within 2 hours.
Restaurants – 70% have not made a dining decision; 30% think restaurants are a regular part of their week; 48% of travelers will dine out daily; 41% of food budget is takeout or dine in; Chick-fil-A is 70% outdoor, 25% Radio, & 5% print.
Real Estate – 67% or $1million+, between 35-55; 8.84% of advertising is outdoor; 60% are repeat purchasers; 35-55 aged group are mobile; don’t have preconceived ideas about realtors; heavy drivers - $100k+; 35-55; Travel Industry Growth – 8%; Leisure, 76%; beaches – 12%; 71% of travelers view outdoor advertising as helpful
29% have an average income more then $75,000
69% own their own home
34% have a college education.
Radio Listeners
30% News/Talk/Information
26% Country
26% Adult Contemporary
20% Pop Contemporary
CPMs costs of Outdoor $3.32
Nine Reasons You Should Use Outdoor Advertising:
Outdoor works 24/7, catches the eye of the traveling consumer in route to your location for a purchase. You can target your desired purchaser. It's a natural compliment to all other forms of advertising. Outdoor is ideal for entertainment, hotel, time-share, food, recreation, restaurants, and retail businesses. The ad is at the right place, at the right time without a competitor.
Demographics: 61% of travelers are between the ages of 25-54. How recent an ad is viewed has the most effect upon the viewer. 49% of viewers say they remember the ad. 77% of viewers make a purchase decision to buy within 2 hours.
Restaurants – 70% have not made a dining decision; 30% think restaurants are a regular part of their week; 48% of travelers will dine out daily; 41% of food budget is takeout or dine in; Chick-fil-A is 70% outdoor, 25% Radio, & 5% print.
Real Estate – 67% or $1million+, between 35-55; 8.84% of advertising is outdoor; 60% are repeat purchasers; 35-55 aged group are mobile; don’t have preconceived ideas about realtors; heavy drivers - $100k+; 35-55; Travel Industry Growth – 8%; Leisure, 76%; beaches – 12%; 71% of travelers view outdoor advertising as helpful
29% have an average income more then $75,000
69% own their own home
34% have a college education.
Radio Listeners
30% News/Talk/Information
26% Country
26% Adult Contemporary
20% Pop Contemporary
CPMs costs of Outdoor $3.32
Nine Reasons You Should Use Outdoor Advertising:
- Sight... Nothing beats the bold, beautiful images on vinyl possible today using computer printing processes.
- Sound... Didn't know billboards could talk back? Tie your message to a QR Code for more information on the ad displayed.
- Editorial Environment... In outdoor, the medium IS the message...isolated against a beautiful background,
- Eyeballs... You can't beat outdoor for sheer audience size: our location is 90+ showing and get market penetration that beats the Super Bowl!
- Efficiency... Outdoor has always been a best buy and for each location market we will be happy to supply individual media comparisons.
- Effectiveness... We have many success stories that have documented results. You can find them on this site listed under past campaigns.
- Adaptability... The explosion of out of home media in the last 10 years means there's a customized solution to any advertiser need: size-wise, location-wise.
- Speed... New technologies have enabled faster production processes and quicker posting schedules.
- Ease of Access... And when you're ready, the planning and buying for your campaign is easier than ever.
